Mark Read and Dana Read are the owners of
Hypercube Media Concepts, Inc. a small firm that
specializes in high-end problem solving for filmmaking,
television and data management, with goals centered on
pushing the envelope of creative visualization.
 

Creative contributions:

     
  • ABC - Rodger Goodman: John Stoical Reports - the first live US Virtual set broadcast - Technical direction, storyboard integration.
     
  • Governor (NY) Pataki's "silicon alley": First virtual set broadcast on the topic of virtual sets. TD, System architecture.
     
  • Douglas Trumbull/EDW - Pilot for Book of Pooh - Creation of custom camera hardware, System Architecture.
     
  • Disney: Book of Pooh (season 1) - 26 episodes with Shadow Digital/Entertainment Design Workshop. TD, oversaw camera tracking issues and building of new hardware (camera as well as signal processing) to allow for evolutions in storytelling throughout the season.
     
  • Disney: Book of Pooh (season 2) - 26 episodes with Shadow Digital/Entertainment Design Workshop. Created next generation technology for better camera tracking, encoding and different resolution of television.
     
  • Disney/Douglas Trumbull; WNC Test - HDTV 24p (& 23.976) film test for making stand-alone movies from a 24P source as well as integrating HDTV with 35m material - TD, system architecture, workflow design, custom hardware and software.
     
  • Coca Cola: "running across America - 2002 Olympics": mini movie; designed project and work flow from front to back for mini-movie shot in Pan vision, transferred to inferno and recorded back to ARRI-Laser in standard and anamorphic with optical as well THX audio for 16000+ theaters (shown before movies, with trailers).
     
  • Warner Bros.: Consultant and system architect for motion tracking, imaging systems and image data management for postproduction flow from camera, through telecine, color-correct and version management storage.
     
  • Worked on several large television commercial campaigns; Pepsi, Mercedes Benz, 800-flowers, E-Trade, Apple Computer, Verizon, etc., including involvement with 29 of the 55 commercials shown in SuperBowl-2001 - Postproduction flow & system architecture.
     
  • Art installations (594 Broadway, 112 Green) & independent gallery shows in Manhattan: oil, sculpture, drawing.
     
  • Film scoring and sound effect design (Synclavier, Post Pro...), Created first FFT audio morph, with help from the MIT Media Lab on an ACXEL re-synthesizer. Recognized as one of less than a dozen experts in re-synthesis by Pierre Guilmette, inventor of the AXCEL; University of Quebec, P1-Technow.
     
  • Produced and mastered various records (Vinyl) and CDs.
     
  • Editing/special effects with discreet flame & inferno, Avid, illusion, Cyborg, After Effects...
     
  • Co-developed switched data environment and other ancillary modifications for DaVinci Color Correctors to work at FILM RESOLUTION in heterogeneous HIPPI data fabric along with telcine, SAN storage and discreet Stone+Wire network and storage environment.
     
  • Worked with miniatures, forced perspective and intervalometer / stop motion photography and compositing.
     
  • Designed workflow and QA with HDTV re-transfer and CC for Rolling Stones movies to new archival 24P masters (VooDoo D6) and secondary formats DVD, etc.
 
Technical contributions:
     
  • Created and licensed out the technology that allows Virtual sets to be done using Film cameras (notably, but not limited to: ARRI 435, 535, ARRICAM & Panavision Millennium).
     
  • Credited with co-design of the ARRI 435 Advanced 35mm motion picture camera and the camera ARRIMOTION system.
     
  • System architect for CRAY RESEARCH, Inc. during the time they were owned by Silicon Graphics designed next generation networking interfaces, assisted in expanding irix/unicorn interoperability and continue to perform extensive research in the field of Image Based Modeling and Rendering on our own a CRAY J-90 Supercomputer.
     
  • SGI System Integrator since 1991. Developer, reseller.
     
  • Philips DVS / Thompson: Entire digital film product line (Spirit telecine, Specter virtual telecine, Phantom transfer engine, VooDoo D6 media recorder) - have deeply developed several key systems in all products in the line and worked to bring VooDoo-DATA as the fastest arching device in the world
    - Co-developed a unifying system architecture that connect the entire product line to each other as well as third party products such as discreet inferno, BackDraft, Fire. Quantel, sgi, etc.
    - Key contributions to Next Generation Telecine/scanning systems for data acquisition and management.
    - Most recent project: Designation of the Film Stream Digital Cinematography standard as being a Dual Link 10 Bit LOG format, direct from the VIPER HDTV camera released summer-2002 by Thomson.
     
  • Co-designer of InterSense, the first (and I think still the only) production inertial camera tracking system, complete with universal lens system capable of working with any lens or camera - We currently manufacture in house, many key components for the InterSense system, as well as components for ARRI, IMAX (with the assistance of MSM Design).
     
  • Manufactured high-resolution universal encoder package (using the highest resolution per cubic centimeter in the world) for hi-res film work (LE-200), initially used by Disney, now a standard product.
     
  • Created several sparks (plug-ins) for discreet logic users to handle asset management and graphic content.
     
  • Contributed to the design and users manual for the ARRI-LASER film recorder.
     
  • Contributed to the design of the communication and encoding system for the ARRICAM.
     
  • Created "NiceDelivery" - LAN/WAN based MEDIA SERVER for sharing an infinite number of assets of any kind in any number of projects owned by any number of users in a secure sql/php/java environment all over a standard web browser. Used primarily in the television advertising community and for viewing dailies etc.
     
  • Created custom retroflective chroma-key solutions that allow minimal nodal point displacement and improved color separation.
     
  • Have designed and built routing systems for sharing many discreet workstations with telecine and color correct, allowing any user to have direct access to any system in the facility.
     
  • Created Storage Area Network center management software to allow many people to access movie element (image, audio, meta-data) at once while preserving throughput and data integrity.
     
  • Created HORIZON (HMC), a system of photographing a REAL environment and pulling it into a virtual environment with actors and props and one or more nodes, with a resolution compatible with cinema.
     
  • Have worked with virtual sets from the very beginning of the work done by Ultimatte. Specializing in bridging the traditionally real-time virtual sets with the high quality post rendered aspects of filmmaking.
     
  • Designed post processing film methods for Accom, Orad and lens encoding solution for Kaydara (InterSense).
     
  • Co developed HDTV Dual Link Virtual Cinematography system with Evertz, Lucas Film and Light Storm, used in Star Wars Episode 3.
     
  • Have created method and system for calibrating many types of difficult-to-characterize lenses for production.
     
  • Participated in lectures and presented papers, panels act on imaging, optics, encoding and processing at tradeshows and other forums (NAB, IBC, etc.)
     
  • Written and contributed to articles and on various topics for trade magazines such as Shoot, Millimeter, Logic...
     
  • Created several unique laser projection systems for image recording as well as visual effects in live and filmed events.
     
  • Pioneered some of the early types of digital holography - coined the term "free space holography".
 
Current projects include:
     
  • Series of unrelated short films that highlight several key creative and technical solutions in virtual cinematography.
     
  • Short Film: Liminalism & Hypnogogy - Shot in VistiVision for IMAX.
     
  • Art installation: Human perception and technological evolution retrospective: the last year, decade, century, millennium
    (D. Neumann, NYC).
     
  • Definition of non-invasive system for tracking, characterizing, identifying and recording electro-magnetic anomalies in atmosphere and low-earth orbit.
     
  • Expanding the definition and performance of the HORIZON literal and augmented environment system to include real-world 3D elements and a resolution base that exceeds the requirements of all current viewing media.
     
  • 4th Generation Camera and lens calibration system to include the ability to calibrate any camera lens we have ever considered calibrating, using a single work environment (super-long 60:1+zooms, 3D, variable primes, primes, UV, IR, Visible, etc.).
     
  • Refinement of un-tethered Steadicam tracking system for hand-held ground operation and high-speed aerial operation.

 

 
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